Investments in tourism – Yookye receives 400.000 € from MISE


The tourism industry is becoming increasingly digital. From apps for travelers to experience platforms to rentals, Italian travel tech startups are proving to be very dynamic.

The tourism sector was one of the hardest hit during the Covid 19 pandemic. But we all know that Italians know how to give the best of themselves, right in the hardest of times. Let’s analyze what are the aids put in place by the Italian state to help the most promising companies.


An important funding of € 400,000 from MISE

Yookye is an Italian innovative startup born in 2018, operating in the field of experiential tourism. In 2019, it received an important funding of € 400,000 from MISE (the Italian Ministry of Economic Development).

The idea from which the company started is to offer tourists tailor-made travel proposals, created by local experts based on the users’ needs and aspirations.

Tourists interface with the platform and, through an interactive selection process, express their travel preferences. The local experts, with the help of their own territorial knowledge and the artificial intelligence that reworks the information provided, create three tailor-made travel proposals, which include accommodation in vacation homes, services, transportation and experiences.

Further added value is the reliability of the vacation package: the services offered are certified by local experts and the reviews are certified by blockchain technology, so they become unchangeable.

The platform, already operational, is accessible at and the company – all Italian – is composed of Paolo Taricco, Fabrizio Rossano and Pietro Ramunno.

Yookye was selected among the 10 best national startups first by Invitalia, then by Confindustria, Azimut, Creatella Venture Buillder Singapore. In March and April 2020, Yookye was chosen to access an acceleration path with Techitalia lab in London.

Currently on the platform there are 10 active Italian regions, 2,500 vacation homes, 10 selected local experts and 1,600 certified experiences inserted.